Top 5 Web Content Trends for 2020
Visual content is a must if you want to increase traffic to your website. This content is more interesting and memorable for viewers. This content is also more likely to generate leads and sales. Marketers are increasingly embracing visual content. 96% have watched explainer video and 79% were convinced.
Interactive content and personalized content is becoming increasingly popular. Content marketers are always looking for unique ways to stand apart from the crowd. Podcasts and live video are growing in popularity. Visual storytelling is also becoming more popular. It is also becoming more interactive which is essential for content marketers.
Your readers will be most engaged if you provide them with useful content. This creates trust and shows that you are willing to help without asking for anything in return. Conductor found that early-stage educational content is more attractive to consumers and makes them more likely to purchase a brand. Quality content is important, and 84% of brands outsource the creation of content to experts to ensure quality.
Social media can be a powerful tool for business, and its use is expected to increase in 2020. According to MicroCreatives in 2020, social media content is expected to be a key part of marketing strategies. Although brands had previously relied on traditional marketing techniques to reach consumers, social networking has made it simpler to connect with customers and make marketing more effective.
The demand for visual content is expected to rise. In fact, 69% respondents to a survey stated that visual content is the most important type content in their marketing campaigns. The study found that 89% of people are more likely buy a product with video accompaniment. And mobile video usage increased to 10 million views per minute in 2018 alone. Video content is becoming a more important part online marketing.
Video content isn't new. However, it is just beginning to be popular. The rise of visual content started in 2018. 56% of marketers reported using visuals in their content. This trend is set to continue to grow, so it's important to plan ahead. There are many ways videos and photographs can aid in your marketing campaigns.
User-generated content is the future for brand content. This type of content is more trustworthy and authentic. It's the most engaging form of content, and is more likely to get consumers' attention. It allows you to create more content that will benefit your business. You need to understand how users interact with this content so you can keep them interested.
FAQ
Should I hire a content marketer to write my content marketing?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons of free resources out there that can help you get started.
How long will it take to get started with content marketing?
It depends on the size and scope of your business. Smaller companies usually don't have enough resources to invest in content marketing immediately. However, it can pay off big-time if you're willing to put in some time.
Do I really need to hire an agency to do content marketing?
No! You can create high-quality content with many tools online. A premium price is also a common charge for agencies.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How to create amazing images
Images can help you make your content standout among the rest. Images are one way to communicate ideas visually. They can grab attention and increase engagement. They are great for communicating complex concepts clearly and effectively. ).
Images can bring life to writing and presentations, and make them more engaging. However, if you don’t know what to do with the image you choose, your results could be less impressive. This article will give you some ideas on choosing the right images for your next project.
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What makes an image great? There are several factors to take into consideration when choosing photos. You want images that are concise and clear. A messy photo won't do the trick. It will not grab attention like a simple, clear image. Also, avoid photos where people aren’t smiling or looking directly into your camera. It can give the impression that what you're saying isn’t very interesting. Lastly, you want to ensure that the image doesn't distract from the main point you're trying to get across. If the image draws too much attention away, it is probably not ideal.
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You can find inspiration. Once you have a list of possible candidates, it is time to look through them and select those that interest you. You should first look at their captions. You will see that some photographers include them in the image, while others separate them. You want to make sure the caption is clear and interesting. Pay attention to what the photo is referring to. Is it somewhere you might expect to find someone having fun? It might be a dangerous place. Perhaps it's a place you don't associate with happiness. No matter what the reason, consider why you like this image and how it connects to the message you are trying to convey.
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Check out different types and sizes of images. You can highlight specific aspects of your text by using images. This is one of the greatest benefits of images. For example, if you're writing about a particular product, you may want to show an image of the item in action. Likewise, if you've got an infographic on offer, you may want to include an image showing the presented data. Visual aids such as these can help readers connect with your information.
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The right file format is important. One of the most important factors to remember when choosing images is the file type you need to use. There are two file types that you can choose from when working on web pages: JPEG or GIF. Both file formats are excellent, but each one has its own advantages and disadvantages. JPEG files are suitable for any sort of media, including websites and social media posts. They work particularly well for photos, as they store large amounts of data in a small space. Unfortunately, GIFs lose quality over time. They become pixelated within a few years. GIFs have a smaller file size than JPEGs and are therefore better suited to animation and graphics. GIFs don't allow transparency which makes them unsuitable for photo editing.
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Add other visuals. You might consider adding other visuals to your content. Your post's effectiveness can be greatly improved by providing a distraction-free environment. This makes them less likely to abandon your site after reading your article. Infographics are a great way to add visuals to your website. Infographics are extremely popular, as they provide a quick, easy way to share lots of useful information. These infographics are great for adding to blog posts.