Your social media advertising strategy should consider several factors, including user demographics and video content. To get the best out of your advertising efforts you need to analyze user behavior across all platforms. This will help you ensure you are maximising your return. For your brand to succeed, you need to know the most important statistics. After reading these statistics, you will be able to determine which strategies work best for your brand.
Mobile devices
The number smartphone users is steadily increasing. In 2017, 85% of internet users had a smartphone. This is an increase of 35% from last year's 35% smartphone owners. This new group of smartphone owners tends to be younger and more educated than the previous 35%. Mobile phone users also live in urban areas. Women and men have roughly the same number of smartphones. To convert device users into customers, marketers must consider their demographics.
The most common use of a phone is to shop. Mobile users use their phones for more than four hours per day. Many of them are ready and willing to buy. They also tend to be more likely that their desktop counterparts to purchase. The number of mobile devices will surpass desktop internet usage by 2020, and in 2020, over 40 percent of all ecommerce will be done on mobile devices. To make matters worse, fifty percent use their phones to brush their teeth before they go to bed.
Shared video content
Video content is the best type of content when it comes to social media. It can generate more engagement and shares than any type of content. According to breadnbeyond, statistics show that video content generates more responses than other types of social media content. These key stats can help you plan a social media strategy. Find out how to start video marketing.
Online video is being watched by more people than ever. Moreover, more consumers are interacting with brands through videos. Biteable claims that over two billion people visit online videos every week - nearly half of internet users. This is a positive sign for marketers as most of these users have a high level of financial stability and are young. YouTube users spend an average of 1.3 hours a day viewing videos.
Frequency
For determining which campaigns are most successful, it is essential to distinguish between campaigns in the ad frequency information. You can make adjustments to your ads by identifying which campaigns produce the best results. Here are some methods to segment ad frequency data according to campaign. You can visualize the differences by using a bar diagram. Alternatively, you can use an excel sheet to record the statistics by campaign. Keep in mind, however, that certain actions may reset the learning phase for your ads. Therefore it is important that you keep track of these changes.
Each social network has its own algorithm that determines the best posting times and reach for posts. It is not effective to publish multiple posts daily in order to increase organic reach on Facebook. It is more effective to publish one update for a targeted audience. Similar results have been found for LinkedIn, Twitter, and Instagram. Facebook shows that a single post at midday is more efficient than a series of posts. Instagram also prefers live video and videos.
User demographics
Social media advertising can be used to better target your audience. For example, in the last four years, the percentage of people aged 25-49 on Facebook has almost doubled. Twitter users are also younger. 26% of their user base is between 18-29 years old and 30-49 years old. Instagram's userbase is also younger. 35% have between 25-34 year olds, while 30% have between 18-24. It is important to consider the demographics when creating a marketing strategy.
While it may seem like a daunting task, user demographics for social media advertising can help you determine the best platforms to target your audience. First, you need to get to know your audience. You need to know who your target audience is and what age groups they are most interested in. A survey revealed that two-thirds of Americans spend two hours on average per day on social networking sites. This is a significant number to keep in mind as you choose which social media platform.
FAQ
What's the difference among content creation and marketing?
Content marketing is the idea of all great brands having the same message. They deliver valuable information that people desire and need.
Content marketers know how to create the right content for each channel at different times.
They also understand how to develop an effective strategy around promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This is the core skill required to be successful as a content marketer.
What common mistakes people make when starting a content marketing program?
It is vital to have a plan when planning content marketing strategies. Without a solid plan, your efforts will go unused and cost you money. It's easy to create tons of content, but not know how or where it should be placed.
A well-thought out content marketing strategy will give you direction, focus and goals. This helps you stay on track, as you move through each phase. It might help you to analyze what posts get the highest engagement rates, for example, when you start social media marketing campaigns. This will give you an idea of which posts will lead to traffic to the site. This information will allow you to decide whether or not you want to make a series, blog articles, or videos.
Another mistake people often make is not thinking about how long the content marketing campaign will last. If you're planning on launching a new website tomorrow, it makes sense to write some content today. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
It takes time to create great content. This step should not be taken lightly or rushed.
You are a business owner looking to learn more information about content marketing. If this is you, then we recommend that you read our guide How to Create Content that Works. It includes ten steps that will ensure that your content marketing programs work.
What is Content Marketing?
Your site is visited by someone who is looking for something. Great if they find what they are looking for. If not, they will leave the site and look elsewhere. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. You can use this content across all platforms (social media, email, etc.) This ensures that everyone has access to the content.
Are you a SEO expert for Content Marketing? Yes!
SEO experts are familiar with how search engines, such as Google, rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
What is content marketing?
This strategy involves creating quality and relevant content for your site or blog. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
How long should I expect my content marketing campaign to last?
This can vary depending on the industry or type of product or services offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.
You might have two looks for fall if you sell clothing. Keep your audience interested in new products and keep them coming back for more.
Your goals will influence the time your content marketing program is effective. Small-scale businesses may only require one channel. To reach large audiences, larger companies might need to consider several channels.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
Why Create A Content Marketing Plan? Why Not Now?
Content marketing can seem overwhelming at first. However, it's possible to not tackle all the tasks at one time. Start small.
It is best to start small. Do not try to do too much at once. You will end up wasting time and not making any progress. Focus on one thing at the time until you master it.
Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. One piece of content marketing should be your focus. As you become more comfortable, your efforts will naturally grow.
Profit from your previous successes. Build on previous successes. Reach out and ask industry leaders if you'd like to have your content promoted. Or, create an event and invite bloggers to attend.
If you've never created any type of content before, then you should still start somewhere. Begin with something simple. Start with something simple. No matter what, you should measure its success.