Influencer marketing can be a huge benefit to brands in many ways. A targeted audience can help increase engagement and sales. Bigelow Tea is one example of a brand that has used influencer advertising. Others include Leesa and Pala Casino Resort and Spa. Mencap is another. Brands can boost their reach up to 3 times by using influencers in order to advertise their products. How do you know which brands are getting the best results from influencers?
Bigelow Tea
Bigelow Tea utilized influencer marketing as a way to increase sales. The company partnered with Ashley Rene, an Instagram influencer with over 30,000 followers, who writes about design and lifestyle in the Southern United States. Bigelow Tea's collaboration with Ashley earned the brand more than $3 million in sales and media value increased three-fold. To increase brand awareness and drive sales, the company now partners with over 100 influencers from different niches.
Bigelow was able to gain 6,000 clicks as well as 133 million impressions on social media through the influencer campaign. In the process, the brand grew its followers by 258%, resulting in 46 million YouTube subscribers. The brand incorporated Lynda content into its regular videos, and many of these received over 1 million views. Bigelow Tea realized tangible results. This case study illustrates how influencer marketing can drive real results.
Leesa
Leesa is an online retailer but heavily relies on social media to promote their brand and build trust. Leesa engaged prominent bloggers to review their products. An increase in sales was possible due to the emotional connection that these bloggers had with their audience. The company is indebted to these bloggers for their success, which is evident in the increased sales Leesa saw.
Influencers can help increase sales by reframing their messages for different audiences. The brand reached 1.5 million people through influencers. Influencers are trustworthy and can be held more responsible. Influencers can be trusted more than celebrities and have greater connections with their consumers. Leesa chose college influencers over celebrities because they appeal to the core of her younger generation. The result was more than 70,000 interactions and 500,000 impressions.
Pala Casino Resort and Spa
A recent case study shows that Pala Casino Resort and Spa collaborated with influential bloggers to produce content for their brand. The goal was to target a younger demographic, expand their current reach, and generate quality content for future marketing efforts. Casino was able engage new audiences by hiring these bloggers to help it reach its marketing goals. Learn more about their influencer marketing success. This case will demonstrate how a casino can use influencer marketing to reach new audiences, and increase engagement rates.
21 Instagrammers, bloggers, and other influencers were invited to a social-media event to create a high quality program. Each blogger/influencer was asked to curate three pieces. The resort received 876 pieces and had 28 million people reach it. Overall, the campaign generated more than 50,000 engagements and an increase of nearly 1,000 Facebook likes.
Mencap
Mencap's Mencap campaign was a partnership with social influencers. It reached more than 10,000,000 social media users and generated over 7100 thousand views. The campaign generated over two thousand engagements. Hulu used influencer marketing to promote Casual, its new series. Social media influencers posted pictures of t-shirts featuring the slogan "HereI Am" and included a link back to Mencap on their social media pages. The videos were shared and sent to followers of the influencers. This helped Hulu to gain a larger following than their social media channels and also allowed them to reach new viewers.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap made sure to disclose its relationship with influencers, as the social media platform's rules require brands to disclose this relationship. This allowed brands to reach out to their audience instantly, while still remaining in the public eye. The campaign increased Mencap’s followership on Facebook by seven million and generated over two thousand likes.
FAQ
How many hours per semaine should I dedicate to content marketing
It depends on your situation. There may not be a need for content marketing. But if you're trying to build traffic to your site, you'll probably need to devote at least 1 hour per day.
Is content-marketing easy to measure?
Yes! It is part of the process to measure results. This allows you to evaluate whether your efforts were successful, and if you need changes.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics tell you which parts of your content are performing well and where you have the greatest potential.
How can Content Marketing Strategy help you?
Content Marketing Strategy allows you to access data that you might not otherwise have. This data allows you to measure which types of content perform better than others.
It allows you to identify the most effective strategies to drive more visitors to your site. And it provides insight into your audience's behavior so that you can develop even better content.
This allows you to spend less time worrying about which content is good and more on what works.
A Content Marketing Strategy also helps you analyze what messages resonate most with your audience.
Analyzing these messages will help you determine what content your customers prefer. You can use the same content to keep your winning ideas going.
Finally, a Content Marketing Strategy helps you track your content's performance. As you continue sharing different content types, you can easily see which ones convert better.
A Content Marketing Strategy is essential to ensure your content performs according to its intended purpose.
How can you build a content-marketing strategy that works?
To create an effective content marketing plan, first, determine what kind of content you want to produce. Next, determine who your target audience is and how they use internet. Next, find the channels that best reach your target markets. Next, find the right keywords and create compelling copy to promote each piece of content.
What is a Content Strategist?
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists understand how to engage potential and current customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They know how to incorporate social media platforms into their campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content that can be used on different media (such as television or print), and developing creative briefs. Budget management is also an important part of the job.
How effective is content marketing?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
Do content marketing agencies provide the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
Don't assume every agency can provide the skills that you require. Certain companies are experts in particular niches such as eCommerce. Others specialize in certain industries, such as law firms.
Ask them which areas they specialize in and find an agency that's right for you.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How to make a video for content-marketing?
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. They help you connect with your target audience by sharing stories they care about. But how do you make them stand out from the rest? Here are some ideas to help you create videos that stand out!
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When creating a video, it's important to realize that no one size fits all. You need to make sure your video speaks directly to your audience. You don't want to make your video irrelevant to anyone who views it.
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Do not choose the cheapest platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Subtitles are a must when you're filming! It helps people understand your language barriers and makes your videos more accessible.
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Lastly, be sure to ask yourself the following questions before you begin: Who am I talking about? What is the purpose of this video? What does my video signify to me? When you answer those questions, it will make creating videos so much easier!