This Facebook case study focuses on how a brand used dynamic ads for retargeting customers and carousel advertisements to show different elements of a products. We also explore how the Rock and Roll Hall of Fame tapped into the power of Facebook Messenger to connect with fans. These examples are only a few of many ways that brands use Facebook.
Jabong has created dynamic ads for retargeting customers
Facebook has enabled businesses to create dynamic ad to retarget their customers via the platform, outside of remarketing. This is particularly helpful for retail brands that have several products to advertise. Dynamic ads let businesses show multiple products instead of just a few images like carousel advertisements, which can display only 10 images. If you promote more than ten items, however, it is worth considering creating dynamic ads that feature dissimilar products or products with similar characteristics.
Dynamic Product Ads can show relevant products and information to website visitors who haven't made a purchase. This will make it easier for website visitors to become customers. These ads can feature similar products, blog posts and product reviews. They can also provide information about the benefits of doing company with the company.
Facebook dynamic ads are a great way to target your customers and visitors. They can run automatically which can improve your CPA, and KPIs. You can also optimize your ad campaigns with Facebook dynamic product ads by integrating your original marketing campaigns.
Tata Housing has launched an innovative concept for online home-buying in India
Tata Housing, an Indian real estate company, is the pioneer of online home purchasing. The company joined forces with Google's "The Great Online Shopping Festival" in order to provide new ways for home sellers. Potential home buyers have the opportunity to purchase properties in some of Goa's most desirable areas through their Facebook social-sales campaign, titled "Goa Paradise". This campaign has been extended to Chennai.
This campaign was created with the goal of making home buying easier for everyone, regardless their income level. It focuses on simplifying the home buying process and is available through 15 projects in eight cities. It will run until 28th Nov 2021. The campaign was also open to over 2000 channel partners worldwide. This campaign offers consumers spacious spaces and high-end amenities at a competitive price. This campaign runs during the festive season, and is perfect for homebuyers who are looking for an affordable house.
Facebook has more Indian users than ever before. Because of its social media presence, Tata Housing has created a four day booking window that allows potential homebuyers to purchase their dream homes. Tata Housing was able reach consumers through a variety of touchpoints including through Facebook, videos, and special Facebook campaigns.
Pandora used carousel ads as a way to highlight different components of a product
Carousel ads show the different components of a product in a compelling way. They are a great way to highlight products by using multiple images and detailed text. Facebook can display Carousel ads in many formats. These ads can appear in the Desktop News Feed and Mobile Marketplace.
Facebook carousel ads can prove to be extremely effective, especially when you want to highlight different components of a product. Pandora used Facebook carousel ads for promotion of different aspects of its product. The brand focused its ads only on German women, but later used retargeting in order to target women who viewed the carousel ads. This allowed them to increase the conversion rate by 35%. In April 2017, they had generated 10,000 leads and reduced their sample distribution cost by almost two times.
Facebook carousel ads can have up to 10 cards. Each card shows different elements of a product and directs viewers to different pages. These ads may also include multiple CTAs that can direct users to different conversion paths.
Rock & Roll Hall of Fame used Facebook Messenger as a way to reach its audiences
The Rock & Roll Hall of Fame is a HubSpot customer and wanted to increase its brand awareness and ticket sales through Facebook Messenger. The museum had been using traditional customer outreach strategies, but wanted to try something completely new. The museum's social team saw that Facebook Messenger was being used by museum visitors to communicate with each other and decided to take advantage of this new platform.
The Hall also launched a podcast that allows unfiltered access for its Induction speeches. It also featured notable women in rock. The podcast includes the voices of Stevie Nicks, Alicia Keys, Miley Cyrus, Diana Ross, Ann Wilson, Mavis Staples, Lauryeridge, and others. The Rock Hall also published playlists of the most #WomenWhoRock hits.
The Hall also created a new program entitled Mary Wilson of The Supremes, which featured content from legendary singer and Chief Curator for The Rock Hall. The program includes commentary from Rock Hall educators and special archival material.
FAQ
How many hours per workweek should I be spending on content marketing?
It all depends on your circumstances. You may not need to spend any time at all on content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Why is a Content Marketing Strategy necessary? Why should I not only send out emails, but also post social media updates.
Two reasons to ignore Content Marketing Strategy are:
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You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both of these assumptions is incorrect.
Email marketing and social networking posts can be great tools for communicating with customers and prospects. They aren't sufficient by themselves.
A single email campaign won't be enough to help you achieve your goals. It should be part of a larger strategy. It won't be enough to just post on social media. They need to be part of an overall plan.
A Content Marketing Strategy is the key to this success. You can control your entire content creation process by having a clear strategy.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
But, when you have a strategy in place, it makes all the difference.
What is Content marketing?
It involves creating useful and relevant content on your website. This content can include video, images, text, and infographics.
Why is content so important
Digital marketing campaigns are dominated by content. Create valuable content if you want to attract customers. The best way to do this is through blogging. Blogging helps you build authority in your niche, which makes you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. When you rank high in search engines, organic searches bring you traffic.
How can you create quality content?
It is important to find topics that you are passionate about in order to create great content. Writing is a passion. You need to discover what drives you and how that knowledge can be applied to helping others. It is easy to write for oneself, but writing for others will make it much more enjoyable.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How to Create a Video for Content Marketing?
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. By sharing stories they value, you can reach your target audience. How can you make your videos stand out? Here are some tips for creating videos that get noticed!
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It is important to remember that no video can be made to suit everyone. You don't want to make your video irrelevant to anyone who views it.
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Choose the best platform for you. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. You can save money and increase engagement by choosing the right platform.
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Subtitles are a must when you're filming! It helps people understand your language barriers and makes your videos more accessible.
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Finally, you should ask these three questions before you start: Whom are I talking to? What is the purpose of this video? And what does my video represent to me? Once you have answered those questions, you'll find that creating videos becomes much easier!