The future of content marketing is not set yet, but several technological advances have paved the way. Video, Voice search, AI-assisted human-produced content, and Influencer marketing are just a few emerging trends. Find out what the future holds for content marketing. Below we've listed the main trends. These are the top trends for content marketing in 2018.
Video marketing is the future
Video is gaining popularity for many reasons. Video is persuasive and appealing to the more savvy consumer than text. The video content can be viewed with commentary and visuals. Videos also help reduce the number customer support calls. Even simple how-to videos can help the company reduce support calls. Here are a few tips to create great videos:
Make content that appeals to multiple audiences. Video is extremely customizable. That means that you can create hundreds upon hundreds of personal variations of a video. It's important that you create content for multiple audiences. Before you market, it is important to try different monetization strategies. A series of shorter videos could be created for each audience. You'll also need to think about the different story paths your audience may have, so you can target each of them more effectively.
AI-assisted content production by humans is the future of content Marketing
As artificial intelligence continues to improve, automation has been possible for many tasks. AI-assisted programming can take the burden off content marketing professionals by automating repetitive tasks. This allows them to be more creative and productive. AI can be used for research, translation, editing, reporting, and more. AI-assisted humans producing content will be an increasingly valuable tool in content marketing.
Content marketers already have a lot to do. AI could help by automating certain tasks. While AI is certainly more efficient than humans it doesn't mean that AI will replace human resources. AI will offer a fresh perspective on content marketing. This will allow marketers to expand their reach and give consumers new experiences. These are five ways AI-assisted content production will revolutionize the industry.
Voice search is the future in content marketing
The rise in voice search has been a major feature of digital society. Products like Amazon Echo, Google Home and Google Home make accessing content easier than ever. But what does that mean for content-marketing? Some suggest it should change completely. Its benefits can be summed up in three words: Voice-enabled content. This emerging technology is key to the future of content marketing.
The majority of voice-search results are created from content. These snippets will help you to connect with your audience. These queries are also long-tail, so few results will include the exact keyword in their title tags. Long-form content can answer multiple questions simultaneously. These pages can be easily converted to a high-quality blog post by creating an FAQ page.
Influencers will be the future of content marketing
Crowdtap found that 54% content creators said they would be more inclined to collaborate with brands if treated with respect. These individuals are respected and will not be ignored by brand executives. It is vital for brands to understand that these individuals won't compromise their audience for a brand's revenue. To be successful, brands must learn how to deal with influencers.
Influencers have the ability to influence your target audience using a wide range messages and offers. Influencers have the ability to tell a brand’s tale from the perspective of their customers. They can provide social proof to help brands sell products. It is possible to use the influencers for promotions codes, affiliate marketing, and live shopping events. They can be a powerful way to increase sales and reach customers.
FAQ
What is strategic Content Marketing?
Content marketing is the art and science of creating useful content that others can share on various channels. It's about giving people what it is they want. This understanding is key to the success of any company.
Strategic Content Marketing will ensure that you provide them with exactly what they require at the right moment.
Listen carefully to what people think and get to know their interests. Then you have to create high-quality content that answers their questions and solves their problems. This builds trust and loyalty and ensures you are top of mind when they need your product or service.
Do I need an SEO expert to do Content Marketing? Yes!
SEO experts are experts in how search engines like Google rank pages. They can also identify the keywords you should target when optimizing pages.
Content marketing is it worth the investment?
Content marketing is essential to any online business strategy. This is a great way to get exposure for your brand. Content marketing is not just valid for customers, but it makes you stand out from the competition.
It's all about providing valuable information that people want and need. By using content marketing as a core component of their digital marketing strategy, the most successful companies are able to reach their target market.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
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How To
How can you create a content marketing strategy for your business?
The first step is understanding what kind of content you want to create for your clients. Once you've established your content goals, it's time for you to create the content. This could mean creating an editorial calendar and planning the source of these content. Content should always have a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
After you have decided what type of content you want, it is important to identify your target market. Which market are they most interested in and what is their motivation for buying the content you offer?
Next is to find ways of communicating with your target market. However, social media platforms can be an effective way to communicate with people. There are also other options like videos, podcasts or webinars.
Once you have decided how you will communicate to your market, the next step in your content creation process is to identify what topics and types you want. This is how you will determine the reason for writing the content. What problem does it solve? Does it help? Will it make their life easier?
Now that you know what kind of content you write, it's time to figure out what you want to say. So, do you want to share information on your industry? On current events? Are you focused on specific products or services This is your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want to make sure every piece of content serves its purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
A great content marketing strategy is not complete without many moving parts.