Campaign Monitor has just released an email statistics report which includes industry benchmarks. In the last year, email open rates for consumers in the retail sector fell from 15.2% down to 13.9%. This is due to high levels of competition in the sector. Retail remains one of most successful in driving consumer actions and generating high amounts of email engagement.
24 Email Marketing Statistics Every Professional Should Consider
Email usage continues to rise and is expected to top 4 billion users worldwide in 2023. At the moment, there are 3.9 billion email accounts. The number of active email accounts worldwide is estimated to reach 4.3 billion in 2024. This represents a 3.2% annual average growth. An average American worker receives 126 email each day. This number is expected to increase as more people use email.
A mobile device is the primary device that email users use to access their messages. Most people aged between 18-34 will read their emails first on their smartphone. As users age, however, this percentage decreases. It is more likely that emails opened on mobile devices are read first than those open on desktops or laptops. 70% of mobile email users will delete emails that have poor formatting within three second of opening.
Industry
Email marketing has been proven to be a great way to establish a relationship with your prospects. It has been shown to have the potential of improving a business's performance, according to various industry statistics. Email open rates, click rates, conversion rates, etc., vary across industries. Retail has the lowest open rates and click-throughs (less than 1%). Education has more than four percent of the highest open-and click-through rates.
Email marketing is a proven method to increase sales. It's however important to know how best to engage your audience. To personalize your email messages, you can use demographic data. One study found that 88.3% of internet users in African-American, Hispanic, and Asian-American households accessed email in the last 12 months. Research shows that email campaigns can boost revenue by up to 40% if they are well-crafted. The average click-through rate of an email campaign is 40% higher than that on social media. 61% prefer to receive promotional emails only once a week.
Subject line
Email open rates are an important metric to measure in your email marketing campaign. How to use the subject line to increase open rates is key to increasing them. Formulas can be used to calculate the open rate of different email messages. These formulas can be used to help you write appealing subject lines that will encourage recipients of your emails to open them.
Keep your subject lines short and sweet. People prefer to read short emails with fewer characters. It will reduce your open rates if your subject line is more than seven words long.
Unsubscribe rate
An important metric in email marketing is the unsubscribe percentage. It's the percentage of email subscribers who unsubscribe after receiving marketing campaign emails. If you have a high unsubscribe rate, you may want to examine what is causing this and how to lower your rate.
Email marketing statistics show that a high unsubscribe rate can be detrimental to your reputation. If your strategy isn't working, a high unsubscriber rate could be a sign of problems. For example, your email volume may be too high, or your content is irrelevant to your target audience. Your email templates could also be outdated.
A list hygiene indicator is one with a lower than 2% unsubscribe rate. A low unsubscriber percentage indicates that your audience is being targeted correctly. Your unsubscribe rate can be reduced by focusing on segmentation automation and personalization. However, you shouldn't aim for a zero unsubscribe rate. The average unsubscriber rate for email marketing campaigns is 0.1%. Anything below that number will be great.
FAQ
How does Content Marketing work?
If someone visits your website, it's because they are looking for something particular. If they find what they need, great! They'll go elsewhere if they don't find what they need. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content can be shared across all platforms (emails, social media, etc.). So people will always be able to access it.
What are some of the benefits of content-marketing?
The creation of high-quality, relevant content can be used to increase sales and lead generation. Content marketing is a constant stream of quality content that can help promote products and/or services. Content marketing also increases brand awareness and trust among potential clients. Your company's image is enhanced by content marketing.
How to Use Blogs to Generate Leads in Your Business
Online leads are crucial to B2B companies' success. Many businesses fail to convert qualified traffic despite this fact. If you're wondering why this is happening, here are five possible reasons.
Reason 1 - You Aren’t Optimizing Your Website. Even if You have a Blog, You aren’t Making Money. Blogging is an excellent way to get new customers. However, blogs that don't help your target audience solve their problems will not make you money.
You can make sure your blog is profitable by optimizing it according to search engine guidelines. Also, ensure that it uses keywords people are searching. This will increase your chances of having visitors find your blog post.
Once they've found your blog, you need to provide value by answering all their questions and offering solutions right away.
Keyword Toolbox is an excellent tool to find keywords. Add these keywords to page titles, meta descriptions, and body text.
CTAs are also important to include on your blog. CTAs also encourage readers to take actions such as signing up or purchasing products.
These actions increase the likelihood of a sale and give you insight into what type of information users are interested in.
For help in starting a blog, see our guide on How to Start A Successful Blog.
Reason 2: It's hard to know what you should write about. After you start writing, ideas will begin to flow quickly.
It takes time and effort to establish yourself as an authority in your niche. You must write on topics that will interest your potential clients to be able to do this effectively.
Writing should answer the question "Why should you hire me?" Focus on solving problems when writing.
This will allow you to stand out from other businesses trying to sell your products.
Your blog should help prospects as well as be helpful. So, think of ways you can use your expertise to educate others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Links to additional resources can be included so viewers have more information. These resources could be articles written by experts in your field, videos, or podcasts.
Reason 3 - You don’t have clients and you don’t want them. All you need is more sales!
You cannot build a profitable business overnight. Building trust and rapport with your target market takes time.
If you're not ready to build relationships with potential clients, however, you don’t have to spend hours writing content. Instead, place ads on social media websites like Facebook and LinkedIn.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. One example: If your website design company has many female clients, it is likely that you also have many male clients.
So, instead of targeting all men, you could target women by location, age group, income level, and more.
When you've set up your ad and received a click-through, send a message to your customers.
Keep in mind that not everyone visiting your site must pay. Some traffic sources are more profitable than others.
A contest you could hold for new subscribers signing up via email would be one example. You could even offer gifts for people who sign up to your mailing lists.
Finding creative ways to attract people without spending too much is the key.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
Prioritize your work above your business. You won't grow if your business is too busy to promote it.
You might feel overwhelmed by all the tasks you have to do each day.
You can start by getting organized. Take one hour each week to organize and review what you need to do for the remainder of the week.
It will be easy to manage all the other tasks once you have started.
What is the goal of content-marketing?
Content marketing seeks to provide customers with relevant and valuable information. This can happen through different channels, including email campaigns, blog articles, whitepapers, and others. The key is to deliver value to your audience.
What are the most common errors people make when starting a program for content marketing?
You must have a plan for your content marketing strategy. Without a solid plan, all your efforts will be wasted time and money. You'll create tons of content without knowing how to use it or where it should go.
A well-thought out content marketing strategy will give you direction, focus and goals. It also helps keep everything on track as you move from phase to phase. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. This way, you know which kinds of posts will help drive traffic to your site and the ones that won't. You can then decide whether you want a series of articles or videos that are based on these results.
A common mistake is to not think about the length of the content marketing campaign. It's logical to write content today if your website will be launched tomorrow. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
Great content takes time. Don't rush yourself or underestimate this step.
Consider yourself a business person who is interested in content marketing. Our guide How To Make Content That Workes is a good choice. It outlines ten steps to create content that works and ensures that your marketing programs are efficient.
How long does it take to get started in content marketing?
It depends on the size and scope of your business. Smaller companies often don't have sufficient resources to invest right away in content promotion. If you're willing and able to work hard, however, it can make a huge difference.
How does content-marketing work?
Content marketing is successful because it produces valuable, engaging content which provides value.
Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. Positive messages from brands you trust are very popular.
People enjoy reading things that interest them. Your readers will keep coming back for more when you write something interesting.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
Content marketing should be engaging and informative.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
Content Marketing Tips: Infographic Creation Tips
Infographics are a powerful way to simplify complicated concepts, and make information easier to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
You'll need design software such as Adobe Illustrator or Photoshop to create an infographic. These programs can be used to create different shapes and elements that represent your data. Then, you can add colors and fonts to make it look great. Once your design has been created, you can start uploading images from Unsplash/Pixabay to incorporate into it.
Looking at other infographics online can help you get ideas. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. You could also look at the sugar content of soda pop, and then take a photo of a Coke bottle.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This allows people who don’t know much about the topic to find out more. If you decide to post your infographic on social media platforms, include hashtags so others can see what you're talking about. Users can follow along with specific conversations using hashtags.
You can make infographics shorter if your posts are short. An average blog post is between 2000 and 5000 words, while an infographic takes 500 to 1000 words. This means that you can convey more information in a shorter space.
Your infographic should be easy to read for some viewers. It is important to use large fonts and avoid relying too heavily on colors when designing your infographic. Make sure all text is legible.
Here are some additional tips :
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Use an infographic template. You can find many templates online or in printed formats. The most popular ones include Canva, Piktochart, and Google Slides.
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Create your Infographic. Use the template to create your infographic. You can use any type of media that is appropriate for your audience. An example of this is a infographic that shows the best restaurants in Seattle.
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Add text. Once you've created your infographic, add text using Microsoft Word, PowerPoint, or Canva.
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Add Images. Add images to your infographic. These can be pictures, charts, graphs, or icons. Make sure your picture is relevant to the topic you are adding.
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Make It Interactive. Interactive elements can include buttons, maps, or links. This will make it easier for your audience to interact with you.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. Measure. Did people click on your website? Did they signup for your mailing list? Was your infographic received well by them?
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Improve. Do you think there are ways to improve your infographics Are you able to do it better the next time?
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Repeat. Do it again.