If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. I will be discussing how each pillar will play a key role in content marketing for 2018.
AI-assisted, human-produced content
AI is an emerging frontier in content marketing for many businesses. AI is not only capable of creating content on the web, but also can analyze user data and learn based on past behavior. YouTube uses several AI algorithms that determine user preferences and provide recommendations. Silby, can for example identify spam mails. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. Although AI isn't yet a replacement for human-produced content it offers a variety of benefits for both businesses and consumers.
User-generated content
Let's examine a few examples of user-generated content (UGC). UGC is used by many brands, such as Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. The two create a seamless shopping experience by blending them.
Quality content in longform
The future of content marketing is uncertain, regardless of whether you plan to write longer pieces in 2018. It's not a new debate whether longform SEO content is better. But one thing is certain - longer-form material gets more traffic that short-form. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. In addition, long-form content is a way for your brand to be seen as an expert in the field.
Snackable content
The future of content marketing is snackable, but what is it? This new content allows consumers to get a brief summary of information. Social media platforms like Twitter, Instagram, and Pinterest are built around short pieces of content. Brands can use these snippets to tell a story. This can also be used to tease out more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Amazon and Netflix have made personalization a standard feature in their websites. Only 33 percent of marketers are doing this right. The best companies use data for personalized content. This can include browsing history, preferences, and even behaviour. You can then tailor your content to each visitor, maximising its effectiveness. It is essential to know how to use personalization properly if you want to make personalization work in your brand's favor.
FAQ
What is a Content Strategist?
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists have the ability to develop strategies that attract current and future customers. Data analytics and storytelling are used to create experiences that encourage consumers to shop in stores, purchase products, and then share the excitement with others online.
They are also able to integrate social media platforms in these campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content that can be used on different media (such as television or print), and developing creative briefs. Budget management is also an important part of the job.
How long should my content marketing campaign be expected to last?
This can vary depending on the industry or type of product or services offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
If you are selling clothing, one look might be for spring and one for fall. Keep your audience interested in new products and keep them coming back for more.
Your goals will determine how long your content marketing program can last. Small-scale businesses may only require one channel. For larger companies, you may need to consider multiple channels to reach a broad target audience.
Do I need an SEO expert to do Content Marketing? Yes!
SEO experts are experts in how search engines like Google rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
What are the various content strategies?
Content strategy refers to all aspects that relate to how you create and manage digital content. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is vital because it determines how you will focus your time and effort, the content types you should use, as well as what message you send to your target audiences.
It is about understanding how content fits within the overall business goals to help you achieve them.
Why should I do content marketing?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's a lot of time spent with content!"
What does it cost to hire content strategists?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Why do you need a Content Marketing plan? Why Not Now?
At first, content marketing may seem overwhelming. However, it's possible to not tackle all the tasks at one time. Start small.
Begin with one thing at a time. Do not try to do too much at once. You will end up wasting time and not making any progress. Instead, keep your eyes on one thing at once until you have it mastered.
Start Small. Don't worry about perfecting every aspect of your content marketing plan today. Only focus on one area of content marketing at time. As you become more comfortable, your efforts will naturally grow.
Learn from past successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Or, you can organize an event for bloggers.
You don't have to be an expert in creating content. Begin with something simple. Start with something simple. No matter what, you should measure its success.