Marketers may have heard about the hot content trends that will dominate the digital landscape in years to come. These trends include user-generated content, podcasts, live video, and chatbots. Consider the future potential of content design as it grows in digital-centric societies. Here are some trends for content design 2020:
Content created by users
UGC is growing in popularity. More than half of millennials trust user-generated content over branded content. Millennials trust user-generated content more than traditional media, such as TV commercials and radio. Here are some examples of brands that can leverage UGC to their advantage. Starbucks, the world's largest coffee chain, launched a social media campaign encouraging customers to upload photos of themselves enjoying their holiday-themed cups.
UGC is usually created in strong emotional circumstances. It usually appears when a customer is not happy with a product/service. UGC can also be used by consumers to help educate others. UGC is popular online because it's often used to educate others. UGC needs to be promoted to a wider audience. UGC is a powerful tool that can increase brand trust, especially in the digital age.
UGC can be in the form of digital images and video clips, as well as discussion boards, chat logs or journals, reflective journals, diaries, chat logs, and chat logs. The video series created by Green brothers and Khan Academy has been used as a teaching aid. YouTube and other video sharing sites are another form of UGC. Allowing users to upload video, this allows them to be viewed by many people. This results in more engagement and sharing.
User-generated content has proven its effectiveness. UGC allows brands and consumers to interact with each other through reviews online. It also creates a community around a product which makes loyal consumers advocates for the brand. And since consumers tend to be more selective than ever before, user-generated content provides brands with a powerful way to get their message across and gain customers' trust. This trend is only expected to continue gaining momentum, with more brands looking to harness UGC to increase brand loyalty.
Detailled informational content
According to research by Crazy Egg, 90% of B2B marketers prioritize addressing their audience's informational needs. Content marketing can be used to nurture and generate leads. Whether it's content for a blog, an article, or a product, in-depth informational content is vital to a business's success. A well-written and detailed informational article will increase the likelihood of your content being shared. This is important for SaaS marketing.
Content marketing will still be a top priority for businesses. However, marketers will need to adapt their tactics to keep up with changing trends. 2020 will be the Year of Chatbots. Chatbots will be the future of customer interactions. By 2020, 85 percent of all consumer interactions will take place without the intervention of a human agent. 35% of consumers would like chatbots to help them. Chatbots respond quickly to customer queries and can offer 24-hour support.
Live video
The rise of live videos is now mainstream. It is now easier, cheaper, more engaging, and possible to broadcast live events. This trend was also sparked by the global crisis. It is now a necessity in many industries, such as entertainment and fashion. Live videos have their advantages and disadvantages, though: they require more effort to produce and present. They also tend to be less polished than traditional videos, so they may not be the best choice for every brand.
Video viewing will become the most popular social media platform in 2020. Video will become the most popular choice for consumers. Facebook launched Clubhouse in 2020 and has since become incredibly popular. In June 2018, the company revealed it would begin offering podcasts and live audio rooms. Other than live video, short-form video as well as social media are other content trends for 2020. These trends are expected to continue, so live video could be one of 2020's content trends.
Social media has made it possible to bridge the gap between brands & consumers. Social media has allowed brands to reach out to their existing customers and inspire new ones. However, it has been difficult to reach target audiences due to the increasing number of social network users. Live videos help brands land on the newsfeed of target audiences, and algorithms on social networks now prioritize these videos. Live videos will be a key content trend in 2020, thanks to these benefits.
Sharing information is easy with live video. Anyone can view live video with a link or invitation. Live video is a great tool for businesses seeking to increase sales and retain customers. Live video can also be used to exchange knowledge and expertise. Live video should be considered a new experiment. This trend is expected to be a major part of the media landscape by 2020.
Chatbots
Chatbots have been around for a while. Microsoft's Power Agents are part of our daily lives. Besides the general chatbot functionality, there are also advanced bots for particular domains and industries. One such example is the HR chatbot from Reckitt Benckiser. With these tools, it's easy to integrate chatbots on any content platform.
Customers can expect high-quality chatbot communications and responses in 2020. These bots should be human-like enough to handle even the most complex customer queries. Chatbots will need to be AI powered and rely on machine-learning to improve over time. Although these technologies have been around for a while, their popularity is only increasing. Chatbots can soon become part of your content strategy. You need to ensure that chatbots can answer your clients' queries before you start using them for customer support.
A powerful method to increase qualified leads is to use a marketing robot. Not only will your email list grow, but bots also have the ability to identify your leads, collect details, and personalize next steps. Your revenue can be increased by converting your leads into customers. Businesses that use chatbots as part their content strategy will see an increase in effectiveness. You must be aware of these trends in order to get the best results.
The rise of chatbots has spurred the development of a number of startups. Some of these startups have a strong funding and are set to revolutionize the content industry. The most common platform for chatbots is Facebook. Facebook Messenger is the most popular platform for chatbots. Businesses such as Chiquita and Whole Foods have already implemented chatbots to help with customer service. Other brands, such as Starbucks, Whole Foods and eBay, have also begun to incorporate chatbots in their marketing and online sales strategies.
Native advertising
Research shows that 90% of younger internet users prefer brands that create customized content. This includes native ads. Brands that provide unique content and add value to customers' lives are also appreciated by these younger customers. Because of this, the content of landing pages for native ads must be content-oriented, and should clearly explain the benefits of a product or service. Native advertising is the next content trend in 2020.
Native advertising is gaining popularity and more brands are realizing its advantages. 2020 will be the year in which publishers and brands work together to create more effective advertising campaigns. In order to create engaging content, creative studios will have to engage the expertise of outside experts. The future of content marketing offers content marketers many opportunities to reach more people. Native advertising will be one the top content trends in 2020.
Finding the right targeting solution is the next step in a native advertising campaign. In 2020, more attention will be given to improving targeting solutions and learning more about your audience. Engaging content that speaks to your target audience will improve your chances of success. With so many channels to choose from, it's no wonder that native advertising is one of the content trends for 2020. It's important to learn how to best use the different platforms and techniques available before you dive in.
Native ads had been static images with titles in the past. However, recent developments allow them to have interactive elements like search boxes or buttons that users can click to get more information. The result is that native advertising is accepted more positively by the public because they expect it provide useful information. So, be prepared to adapt. Also, keep these trends at heart. Native advertising will continue its growth in the future.
FAQ
Do I need to have a team of people or can I do the content marketing myself?
Your budget, skills, and experience will all play a role in the answer. You may need to learn how you can do the job yourself if you don’t want to hire someone.
If you genuinely want to be successful with content marketing, you shouldn't try to do it without some support structure.
A great content strategist/agency can save you money and help you get more results.
It is not possible to be successful if you don't work hard and deliver high-quality content. A solid content plan is essential.
How many hours per workweek should I be spending on content marketing?
It all depends upon your situation. It may not be necessary to invest much time in content marketing. Content marketing is not something you should do every day.
Why should I have a Content Marketing Strategy in place? Why not just post social media updates or send emails?
There are two main reasons that you might ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions are false.
Email marketing and social networking posts can be great tools for communicating with customers and prospects. However, these are not sufficient.
Your goals can't be achieved by an email campaign. An email campaign alone won't help you reach your goals. It must be part of larger strategies. It won't be enough to just post on social media. These posts should be part of a larger plan.
This is where the Content Marketing Strategy comes into play. You can manage your entire content creation by creating a strategy with clear objectives.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
It is important to have a strategy.
How long can I expect my content-marketing campaign to last?
It depends on the industry and what type of product or service is being offered.
You might spend one to three months designing a new pair of shoes if you are selling shoes. You might launch the new product in August, and then keep it updated throughout the year.
If you're selling clothes, you might create one look for fall and one for spring. Your goal is continually offer something fresh so your audience never gets bored.
Your goals will influence the time your content marketing program is effective. You may only need one channel for small businesses. Larger companies may need to use multiple channels to reach their target audience.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
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How To
How do you build a content strategy?
Understanding what content you want to create is the first step. Once you have this information, you can start creating content. This may require you to create an editorial calendar, and plan where your content will come from. Content should always serve a purpose. No matter whether content is blog posts, social-media updates, or other, it should all serve a single purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. What are their interests and what do they care about?
Next, you need to identify your target market. Then, find ways to communicate with them. You can connect with people through social media, but there are other options available, such as podcasts, videos, and webinars.
After you have determined how you will communicate to your market, the next step in your content creation process is to choose what topics and types of information you want. This again goes back to the reason you're writing content. What problem is it solving? Is it helpful? Does it make their lives more easy?
Once you're clear about the type of content that you create, it's now time to determine what you want. Are you looking to share information in your industry? On current events? What about specific products or services? Your focus is determined by your answer to this query.
Now it's time for you to merge everything into one package.
Every piece of content should be used for its intended purpose. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
A great content marketing strategy is not complete without many moving parts.