You can make your Facebook page more successful by following these steps. To begin with, make sure you fill out as much information as possible about your business. For your users and Facebook, the more detail you provide, the better. Profile pictures and cover photos are important visual elements of a Facebook business page, so make sure to add more than a logo to them. Videos can be added to the cover photo.
Optimize your cover and profile photo to fit different sizes
When building a Facebook business page, make sure you optimize your cover photo and profile picture for different dimensions. Your profile photo is located above your cover photo. Make sure that you don't make it too large to obscure important information. Hover over the bottom-right corner of the cover photo and choose "edit profile" to change it.
Your profile picture and cover photo can both be used in different sizes to create a Facebook Business Page. Mobile users' cover images should be 820 pixels by 315 pixels high, and desktop users' should be 820x315 pixels wide. Facebook will stretch images smaller than this and they could appear blurry. Use the appropriate image size and save it to a PNG file.
Add a button for call-to-action
A call-to-action button on your Facebook business page can encourage people to take action, such as downloading apps or purchasing tickets. Facebook allows you to add call-to action buttons free of charge. You can track how people click them, making it a powerful way to encourage action.
The placement of the CTA buttons on Facebook can vary depending on what type you use. It is advisable to test the button before implementing it in your business's profile. You have several options to choose from depending on the type action you want visitors to take.
Tell a compelling brand story
To make your Facebook business page a success, you must tell a compelling story. A brand story is a short description of your company's mission, vision, and values. It should also show your audience why they should care about what you're selling. Six key elements make a compelling brand story compelling. Below are some tips for creating an interesting story:
A great brand story connects all of the products, experiences, and services that a company has. It helps people find it. It also connects the brand promise and the aspirations. A compelling brand story is the key to generating high engagement and building a loyal following. This guide walks through each step in creating a compelling brand tale.
Select a business type
Facebook allows you to create up to three categories. Any existing categories will be removed. It is best to select as specific a category as possible. Three categories will improve your page's ranking on Facebook. However, you can add more. The categories can be organized in drop down lists. The next step is to fill in the details about your business. Depending upon the nature and location of your business, you may need to add a phone or postal address.
First, choose a business category. Pages can be created for local companies, brands and artists. You can also add a page for entertainment. It's best to choose a category that is related to the product or service you are selling for a small business. If necessary, you may also include a page about a nonprofit organisation.
Upload a cover video
If you want to make your business page stand out, upload a cover video. Cover videos are a great way to advertise your product or service and can be as long as 90 seconds. Make sure that your video is focused and short. A CTA (such as a coupon or trial offer) can be included. They can also be set up so that they play in loop automatically or just like a GIF.
Before you upload a cover video to Facebook, make sure it meets all the requirements. Videos must meet the minimum resolution requirements and dimensions. You can buy stock video online to upload to your website if you don't own any video equipment. You should make sure that your cover video speaks to your target audience. An expert videographer can help you create a cover film if you're not confident in creating one.
FAQ
What is Content Marketing without an Agency?
No! There are many online tools to help you create high-quality content. Agency services are often expensive.
Is a Content Marketing Strategy right for me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
Here are some questions to ask to get you started.
Is it necessary for my business to communicate a specific message? Or am I looking to create content that resonates across a range of audiences?
Is it better to generate leads or convert visitors into buyers?
What product am I trying to promote?
Would I be interested in reaching out to people outside of my industry sector?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Are you a SEO expert for Content Marketing? Yes!
SEO experts know how search engines like Google rank pages. They also know which keywords to target when optimizing your page.
Do I need to hire a writer for my Content Marketing?
No! It doesn't take a professional writer or editor to produce content that will benefit your business. There are tons available online that can assist you in getting started.
Is content marketing easy to measure?
Yes! It is part of the process to measure results. It will help you decide if your efforts were a success and if you have to make any adjustments.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
Are there any common mistakes made when creating a content marketing plan?
For any content marketing strategy, a plan is essential. You will waste your time and money if you don't have a plan. Without a solid plan in place, you can create tons and tons of content.
A well-thought-out content marketing strategy provides direction, focus, and goals. It will help you keep track of everything as you move from one phase to the next. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. This will give you an idea of which posts will lead to traffic to the site. This information will allow you to decide whether or not you want to make a series, blog articles, or videos.
Another mistake that people make is not considering how long their content marketing campaign will last. It's logical to write content today if your website will be launched tomorrow. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
Great content takes time. This step should not be taken lightly or rushed.
You are a business owner looking to learn more information about content marketing. If this is you, then we recommend that you read our guide How to Create Content that Works. It includes ten steps that will ensure that your content marketing programs work.
What platform is best for content marketing?
There are lots of different platforms available today. Each one comes with its pros and con. Here are some options that are popular:
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WordPress - Simple to setup and manage. An amazing community of users.
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Wix - Setup and maintenance are easier than WordPress It doesn't require any technical knowledge.
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Squarespace is the best choice for those already having a site.
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Blogger - Free blogging service.
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Medium - A place for writers to share their work.
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Instagram – An image-based platform.
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LinkedIn - A networking platform.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot: Email marketing software.
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MailChimp - Email marketing software.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
Informationgraphic creation tips to help with content marketing
Infographics are an effective way to explain complicated concepts clearly and make information understandable. Use infographics as a tool to promote your content marketing message.
For creating an infographic you'll need software such as Adobe Illustrator and Photoshop. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Check out existing infographics online to get some ideas. For example, if you want to show how many calories are in certain foods, you could take a picture of a food pyramid and replace the numbers with pictures of those foods. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This allows people who don’t know much about the topic to find out more. In order to make others see your infographic, use hashtags when you post it on social media. Users can follow conversations around specific topics using hashtags.
If you decide to create an infographic, try making your posts shorter than usual. An average blog post is between 2000 and 5000 words, while an infographic takes 500 to 1000 words. This means that you can convey more information in a shorter space.
Remember that not all viewers can read small font sizes when designing an infographic. It is important to use large fonts and avoid relying too heavily on colors when designing your infographic. Make sure all text is legible.
Here are some additional tips :
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Use an infographic template. You can find many templates online or in printed formats. Canva, Piktochart and Google Slides are the most used templates.
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Make your Infographic. Use the template below to create your infographic. You can use any type of media that is appropriate for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
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Add text. Add text once your infographic is created.
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Add Images. You can also add images to your infographic. These images can include charts, graphs and icons. Make sure your picture is relevant to the topic you are adding.
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Make It Interactive. Interactive elements like buttons, maps and links can be added to your website. This will engage your audience.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. Do you know how well your infographic performed? Did they click through to your site? Did they signup for your mailing list? Was your infographic received well by them?
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Improve. Is there a way to improve your infographic? Are you able to do it better the next time?
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Repeat. Repeat.