Kristina Halvorson, a podcaster and writer, is an entrepreneur. She is an expert in content strategy and founder of Brain Traffic. The Content Marketing Blueprint reveals her secrets for content marketing that will make it profitable and help build a loyal following. Her secrets are easy to read. But what does Halvorson really teach? Here's a quick summary:
Content strategy
Kristina Havorson is your best choice if you are looking for a solid content strategy. She is the owner of Brain Traffic. She is also the author of Content Strategy for the Web. She speaks on content strategy all over the globe, including at Confab's annual content strategy conference. Marketers and business owners alike recommend her content. She shares her content strategy tips to help you build an online presence that is successful in this article.
Brain Traffic
When you're in a conference, one of the first things you might notice is the amount of brain traffic. Many people are so focused on what they are reading that they don't even notice the content. However, you are not the only one. In fact, over a quarter of conference attendees report that they had trouble finding the content they were looking for. This is an easy problem to solve by making your conference useful and interesting for your target audiences.
Confab Events
Tenessa Gemelke (the driving force behind Confab events) and Kristina Havorson (her content strategy books) are the driving forces behind Confab events. The conference is in its 10th year. Its founders, Tenessa Gemelke, and Kristina Havorson, have made a niche for themselves by creating an energetic, diverse community for speakers. We chat with them about the importance of content strategy, the power of active listening, and how to turn your conference into a live event.
Author of Content Strategy for the Web
In 2006, her first edition of Content Strategy for the Web was released. While many content strategists had been in practice before Halvorson made her debut, she laid the foundation for the discipline. Halvorson still hosts content strategy conferences, such as Confab and Button. Her podcast, The Content StrategyPodcast, features interviews from content strategists around the globe. She also has a strong social media presence.
Host for The Content Strategy Podcast
The Content Strategy Podcast is a content marketing and social media conference produced by the brain-traffic company. Kristina Havorson is a well-known speaker at conferences. She has worked for companies such as Google, Adobe and Button. She lives in St. Paul with her husband, two children, and their three dogs. Halvorson, in addition her work as a content strategy, also writes articles and blog posts for various publications.
FAQ
Why do I need a Content Marketing Strategy? Why not send out emails or share social media updates?
Two main reasons you might choose to ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both assumptions are false.
Email marketing and social media posts are great ways to connect with prospects and customers. However, these are not sufficient.
You can't rely on an email campaign to reach your goals. Instead, it needs to be part of a larger strategy. And social media posts alone won't help you achieve your goals either. They need to be part of an overall plan.
A Content Marketing Strategy is the key to this success. This strategy will help you manage the content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
A strategy can make all the difference.
What are the best ways to improve my content strategy?
Your content marketing strategy can be improved by focusing on audience. Content, distribution, and other factors. It is important to first identify your ideal customer. This will help you determine where they live online. Once you know this information, you can tailor your content to appeal to them. A second thing you need to do is develop a unique voice that stands out from your competitors. Third, you must figure out how to efficiently distribute your content.
How can you make a content marketing strategy that works?
Before you can create a content marketing strategy, it is important to first decide what content type you want. Next, determine who your target audience is and how they use internet. Next, determine which channels are most effective in reaching your target market. Finally, you will need to choose the right keywords for each channel. Then write compelling copy.
Do I need to have a team of people or can I do the content marketing myself?
This question will depend on your experience, budget, and skill set. If you don’t have enough resources to hire someone for content creation, distribution, optimization, and maintenance tasks, you’ll need to learn how it’s done yourself.
If you genuinely want to be successful with content marketing, you shouldn't try to do it without some support structure.
A great content strategist/agency can save you money and help you get more results.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. It is essential to have a solid content strategy.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
How to create beautiful images
Images are a great way to make your content standout from others. Images are one the best ways to visually communicate ideas. They are great for grabbing attention and increasing engagement. They are great for communicating complex concepts clearly and effectively. ).
Images can be used to enhance a presentation or piece of writing. They can make it more interesting and alive. If you don't know the best image to use for your job, you might end up with less striking results. Here are some tips to help you choose the best images for your next job.
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You need to know what makes an image look good. Before you start looking at photos, there are several things you should consider when picking which ones to use. First, it is important to choose images that have a clear and concise message. A cluttered image won't cut it. It won't attract attention the same way a clear, concise photo would. It's important to avoid taking photos of people who are not smiling or looking into the camera. This gives the impression that you aren't really interested in what you have to say. It is important that your image does not distract from the main message you are trying convey. It shouldn't draw too much attention to the content.
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Find inspiration. Once you have a list, it's time for you to start looking through them to find the ones that are most appealing. First, take a look at the captions. Some photographers include these in the photo, while others write them separately. In either case, it is important to check that the caption is easy to read. Also, pay close attention to the context of the photo. Is this a place you would expect to see people having fun? Perhaps it looks dangerous. Maybe you associate it with sadness. Whatever the case, think about why you like the image and how it relates to the overall message you want to communicate.
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You can test different types of images. You can highlight specific aspects of your text by using images. This is one of the greatest benefits of images. If you are writing about a product, an image showing the item in action might be helpful. If you offer an infographic, it may be a good idea to include a picture showing the data. Visual aids that are visually appealing will help to connect readers to the information you share.
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Use the right file format. When choosing images, the first thing to do is to choose the right file format. Two file formats are available when you work on web pages. Both of these file formats are great, but each has advantages and disadvantages. JPEG files can be used on websites as well as social media posts. Because they can store large amounts of data in small spaces, JPEG files are especially useful for photos. However, they tend to lose quality over time, meaning they become pixelated after a few years. GIFs have a smaller file size than JPEGs and are therefore better suited to animation and graphics. They are not suitable for photo use because they do not support transparency.
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Add other visuals. You can include additional visuals in your content if you are having trouble coming up with images. This can help you make your post more effective by creating a distraction-free atmosphere for your readers. This means they're less likely to click out of the page while reading your article. Informationgraphics are one of the best ways you can add visuals and information to your site. Infographics are extremely popular, as they provide a quick, easy way to share lots of useful information. These infographics are great for adding to blog posts.