If you're looking to double the value of your content in the top of the funnel, try using data visualization. This interactive content can also be used across multiple marketing channels. Your content will be more valuable if you include industry experts in a Q&A or invite them to your webinar. Ensure that your presentation deck has a brand name, as this creates a cohesive brand identity and becomes memorable for your audience.
Content
In addition to the content you create for your blog, you can create videos that answer your mid-funnel leads' questions. Videos can be created using any content, including blog posts. These videos can be used for lead magnets as well as top-funnel and marketing. A short video can be written explaining your product/service, then linked from your blog or guest article.
Platforms
Top of funnel marketing includes content creation and distribution, content strategy, promotional events, and personalized marketing efforts. Anything that introduces a brand to prospects and shows empathy is considered top of funnel marketing. Lexus' Beyond Utility campaign featured over 1,000 videos and highlighted the fusion and luxury of utility and luxury. Lexus showed that being practical and stylish do not need to be mutually exclusive by using this approach.
Metrics
Your Top of the Funnel campaign's goal is to increase traffic to your site. Your total traffic report will include the lower, middle, as well as upper funnel marketing efforts. You can track which sources brought visitors to your website by using the Urchin Tracking Code code in URL links, blogs, and emails. Depending on the medium, you can track how many visitors came from each source.
Buyer personas
Collecting data about current customers, prospects and referrals is the first step to creating buyer personas. Look through your customer list and identify the names and contact information for each. Next, identify the characteristics shared by each persona. This could include age, profession, family, hobbies and interests. Once you have this information, create a buyer persona.
SEO
One of the most important aspects of SEO for top of funnel marketing is to move visitors to the next phase of the buying process - awareness. The stage at which a customer recognizes they have a problem, and begins to search for solutions. They may not be able to decide what or when they should buy it. SEO is the solution. It helps you create a positive brand experience and ensures that visitors don't feel spammed or left feeling ad-ware.
FAQ
What amount should I spend on content marketing?
It all depends on how many leads are you looking to generate. Depending upon the industry, the average cost for a lead can range from $5 to $10. We spent $20 per lead when we started our business. We now spend approximately $6-7 per Lead.
Do I need an agent to do Content Marketing
No! No. There are many online tools that can help you create high quality content. Plus, agencies tend to charge a premium price for their services.
What content marketing agencies offer the best services?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
The knowledge they have can help you save time and money by creating a tailored plan that suits your needs.
But you shouldn't assume that all agencies possess the skills needed. Some agencies specialize in niches like eCommerce. Others work with specific industries, like law firms.
Ask them which areas they specialize in and find an agency that's right for you.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
Which are the most effective content marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
But not all tools are created equal. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? What will it do for me now? And what about after 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo, a software company that provides enterprise social media management software, is available. It offers a wide range of products, including CRM software and social publishing tools.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means you don’t need time to create new graphics and write unique content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo will not allow you to edit video or images files.
Trello is the Content Marketing Platform#2
Trello is similar in concept to Kanban boards, which are used for project management. Both feature task lists that users can assign to each other and track progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. Trello allows workers to easily share information.
Trello does not need special software to function, but Kanban boards do. So you can use it on virtually any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite - Content Marketing Platform 3
Google has a wide range of products designed specifically for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
These applications aren’t free. Each user will be charged separately. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
You would need two licenses if you wanted to create a document or embed a link from another site.
But if you want to just create one document, it is possible to do so free of charge.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. You can use the platform to create automated emails or track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you to automate processes and create reports based upon real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
When it comes to pricing, HubSpot offers a free trial version. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot is the best blog platform and eCommerce solution. Get started today!