The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. I'll be discussing the role of each pillar in 2018 content marketing.
AI-assisted, human-produced content
The use of AI in content marketing is a new frontier for many businesses. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms to determine user preferences and make recommendations. Silby, for example, can identify spam emails. Another example of AI-assisted content is financial reports and product description. Although AI isn't yet a replacement for human-produced content it offers a variety of benefits for both businesses and consumers.
User-generated content
Let's examine a few examples of user-generated content (UGC). Brands such as Anthropologe use UGC brilliantly. They use UGC to combine professionally styled images of products with photographs taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. The two create a seamless shopping experience by blending them.
Quality content of long-form length
Whether or not you're planning to write longer pieces for your content marketing strategy in 2018, the future of this marketing method is still in flux. Although the debate about whether longform content is better SEO is not new, one thing is certain: long-form content generates more traffic than shorter-form content. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. Long-form content can position your brand as a thought leader within the industry.
Snackable content
But what's the future of content marketing? This new form of content provides consumers with a quick snippet of information. Twitter, Instagram, Pinterest, and Pinterest all rely on short pieces of content. These snippets can be used by brands to tell a story. As a teaser, you can use short content to introduce more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Amazon and Netflix are two examples of companies that have made personalization a standard feature for their websites. Only 33% of marketers do it correctly. The best companies are using data to create personalized content. This includes browsing histories, preferences, and even behavior. This will allow you to personalize the content for each visitor and increase its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
What are the 7 Steps of Content Marketing?
The seven-step process to content marketing is:
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Identify the problem
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Find out what's currently working
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New ideas are possible
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Use them to create strategies
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You can test them
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Take measurements
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Keep going with the same process until something works.
This strategy is practical for both large and small businesses.
How can content marketing be measured for success?
There are many ways that you can measure your content marketing effectiveness. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
Is it easy to measure content marketing?
Yes! Measuring results is part of the process. It will help you decide if your efforts were a success and if you have to make any adjustments.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
Why do I need a Content Marketing Strategy? Why should I not only send out emails, but also post social media updates.
Two reasons to ignore Content Marketing Strategy are:
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It might seem that social media posts and email marketing are sufficient to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both assumptions are incorrect.
Email marketing and postings on social media can be great ways of communicating with prospects and customers. They're not enough on their own.
A single email campaign won't be enough to help you achieve your goals. Instead, it needs to be part of a larger strategy. And social media posts alone won't help you achieve your goals either. They must be part of a comprehensive plan.
This is where a Content Marketing Strategy comes in. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
However, a strategy is a key to success.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
How to create beautiful images
To make your content stand out from others, you should use images. Images are one of the most effective ways of communicating ideas visually. They are great for grabbing attention and increasing engagement. They make complex concepts easy to understand and can also be useful in highlighting key points in written content (e.g. blog posts, social media updates etc.). ).
Images are a great way to bring life and energy into a piece of writing. It is possible to get less striking results if your images are not chosen correctly. Here are some tips to help you choose the best images for your next job.
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Find out what makes an image appealing. Before you start looking at photos, there are several things you should consider when picking which ones to use. First, choose images that are simple and clear. A messy photo won't do the trick. It will not grab attention like a simple, clear image. You also want to avoid images where people aren't smiling or aren't looking directly into the camera. It can give the impression that what you're saying isn’t very interesting. Last but not least, ensure the image doesn’t distract from your main message. It shouldn't draw too much attention to the content.
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Find inspiration. After you have a list with potential candidates, it's now time to go through them all and pick the ones that appeal to your heart. You should first look at their captions. Some photographers include these in the photo, while others write them separately. Either way, you want to see whether the caption is interesting enough to read. Also, pay close attention to the context of the photo. Do you expect to see someone having a good time in the photo? It might be a dangerous place. You might not associate it with happiness. Whatever the reason for your liking the image, think about how it relates with the message you wish to convey.
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Different types of images can be tested. One of the biggest benefits of using images in your content is that they allow you to highlight certain aspects of your text. An example of this is if you write about a product and want to show it in action. A similar image could be used to illustrate the information in an infographic. Visual aids that are visually appealing will help to connect readers to the information you share.
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Use the right format. When choosing images, the first thing to do is to choose the right file format. When working on web pages, you generally have two options: JPEG and GIF. Both of these file formats are great, but each has advantages and disadvantages. JPEG files are suitable for any sort of media, including websites and social media posts. They work especially well for photos, since they store large quantities of data in a compact space. Unfortunately, GIFs lose quality over time. They become pixelated within a few years. GIFs can be used for graphics and animation because they are smaller than JPEGs. GIFs don't allow transparency which makes them unsuitable for photo editing.
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Use other visuals. It's a good idea to add visuals to your content if it is difficult to think of images. Because it creates a distraction-free space for your readers, this can greatly improve the effectiveness of your article. It makes it less likely for them to leave your page after reading your article. You can create infographics on your website to add more visuals. Infographics have become very popular as they are quick and easy ways to share many useful information. They are also great for adding visuals to your blog posts.