ActiveCampaign is a powerful email marketing software package. It offers an extensive array of features and a competitive pricing structure. It stands out thanks to its ability to send messages across multiple channels. However, its feature set is not all that makes it worth considering.
ActiveCampaign automations are simple and efficient. They can automatically add contacts and send personalized messages. Notify internal team members. These can be integrated with a variety of applications, including sales force automation, CRM, and messaging.
ActiveCampaign's visual builder makes it simple to plan a workflow. Drag-and drop editor makes it easy to add emails, other elements, and to set conditions for your actions. An example of this is creating an email that's sent based upon a contact’s actions. You can also create messages according to a funnel stage.
ActiveCampaign doesn't offer as many features as Thrive Automator but it is extremely useful. This marketing automation software is designed for small businesses. It offers everything from drip campaigns and predictive content. You can connect it with Zendesk, Google Analytics and other applications like e-commerce websites.
ActiveCampaign's predictive content is another way of using machine learning to enhance your email marketing campaign. It analyses the contacts in your database to determine what content would be most useful. If all the conditions are met it will create a pertinent email and send it to that contact.
ActiveCampaign's Visual Builder gives you a bird’s-eye view of all your contact data. You can assign tags to each contact based their behaviors like website visits and emails read. This, combined with machine learning, makes it possible for contacts to be automatically reengaged if they don't click through to your site. Similar to the above, you can target your messages at a specific place.
Using a combination of site tracking and predictive content, you can optimize your email and direct mail campaigns. A series of emails can be set up to trigger when a contact fills out an online survey. And thanks to its integrations with Facebook Ads, you can advertise flash sales and other events on the social network.
Another useful feature in ActiveCampaign is the automation map. You can view a 360-degree view of how contacts' activities impact the overall marketing campaign. This will allow you to identify disengagement. ActiveCampaign can also be used to predict disengagement and retarget those who have not previously interacted with you company.
Automations from ActiveCampaign are great for anyone who wants to simplify their sales process. They can be used as email autoresponders or SMS messages. ActiveCampaign's tutorials are easy to follow, no matter if you need to create a simple greeting sequence or a complex drip program. Aside from that, you can also schedule one-on-one training or interact with other users through Slack or Facebook groups.
FAQ
Is Content Marketing Strategy right?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
Here are some questions to ask to get you started.
Does my business need to communicate something specific? Is it better to communicate with a broad audience?
Do you want to concentrate on generating leads?
Am I trying to promote one product or multiple products?
Am I interested in reaching people outside of my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
How can you build a content-marketing strategy that works?
To create an effective content marketing plan, first, determine what kind of content you want to produce. Then, decide who your target market is and how they use the internet. Next, choose the best channels to reach your target audience. Finally, choose the right keywords for each channel and write compelling copy for each piece of content.
What is it worth to hire a content strategist for your company?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. However, some companies prefer to pay more due to the expertise of the person handling the project.
How do I create engaging content?
The best way to create great content is to write about something that interests you. To be a successful writer, you must choose topics that are important to you. This means finding out what makes you tick and then using that knowledge to help others. It's one thing to write for yourself, but it's much easier to write for others.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
The Best Method To Send A Press Release
We've already covered the basics of writing a press release. Let's now talk about how to distribute it. There are many distribution options, including traditional mail and email.
You should follow these basic guidelines if you decide to use email.
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Make sure your subject line standsout. Your headline may not be sufficient to grab attention.
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Be concise. Avoid rambling on about your press release. Keep things short and sweet.
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Use plain English to write your email. Your email should not be written in technical jargon.
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Include relevant images. Images go a long way toward getting people interested in what you're saying.
These tips will help you when writing your press releases:
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Avoid unnecessary words like "we," "our," "I," and "me."
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Before you create your press release think about your audience. What are they interested in? How can you get to know them better?
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Be sure to include URLs with your emails
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Before asking permission, be sure to ask. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. Send only one copy of your press release.
Once your press release is written, you can start to distribute it. Next is to find the right channels that will get your message across. Here are five popular options:
Traditional
You most likely have a list to help you find publications for which you would like to submit your news release. These could be local newspapers, magazines or trade journals. Industry newsletters and blogs are also possible.
Many publications have submission fees and offer incentives for writers pitching stories. Some publications offer free subscriptions to every story published. Others offer a percentage off the revenue from each article sold.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Internet Channels
Online channels are a great way to reach potential readers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News has been around since 1996 and provides news feeds from major media outlets. It is easy to locate your company name among hundreds of companies.
Yahoo! News offers similar services but is focused on providing news about specific topics. You'll find links to articles about your business if you search for the name of your company.
BING NEWS lets users search for keywords across its network of websites. This is useful when searching for a particular topic.
AOL News provides similar services to Yahoo! Google News and Yahoo! AOL isn't as well known as the other giants but it does provide a quality service at an affordable price.
Some publications permit you to create your own press releases. Most magazines charge a monthly membership fee. Many websites offer press releases for free.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web was founded in 1997. It claims to be the most comprehensive website that is exclusively dedicated to press releases. It boasts over 1,000,000 registered users. Users can access thousands of press releases posted by businesses worldwide.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire can also be a great place to find press releases. They claim to have the biggest database of press releases in existence.
You can also subscribe to their RSS feed to stay up-to-date on the latest developments in the press release area.
If you are looking to reach a larger audience than only online journalists, printing media might be the right way to go. Print media is a powerful tool for small businesses.
If your business sells books, clothing, and electronics, print ads could be used to promote your latest product. Advertising in magazines and newspapers is also possible.
For something completely different, you can check out the "free" section of your local newspaper. Many classifieds advertising jobs are available.
You might also contact your local television or radio station. They might accept press releases as part their regular programming.
Press Releases are not Dead
These days, it seems that everyone is talking about mobile applications. Did you know press releases still have a place in the news? They are now more important than ever.
People expect instant results in this modern age. If you want to get noticed, you must ensure your message reaches the right target. This means making use of every possible channel to reach your target.
This doesn't mean you have to spend money on Facebook ads. Instead, look outside the box to find creative ways to connect with customers.
The bottom line is this: The best way to grow your business is through word of mouth. Customers will spread the word about your business to their family and friends. Why not let them know about your business first?